Lynne Lee is the Festival Director of the Vancouver Asian Film Festival, the longest running film festival of its kind in Canada. She is a marcom-turned-film executive working on film development and marketing at Massey Productions Ltd. in Vancouver, Canada.
While working around Asia, she enjoyed over 15 years in HK and China creating successful award-winning marketing campaigns for fortune 500 conglomerates such as Procter & Gamble, Coca-Cola and L’Oreal, Lynne later joined Touchmedia, a pioneering and proprietary nationwide in-taxi touchscreen advertising company in China, to head the marketing and client service department managing their multi-million dollar business.
She moved back to Vancouver in 2014 to work in film production, specializing in Chinese co-productions, Chinese dialect coaching, and cross-cultural liaison for blockbuster films such as “Birth of the Dragon”, “Meditation Park”, “Skyscraper” amongst others.
Lynne is currently the Marketing Advisor at Zyetric, providing strategic and marketing consultation in the advertising market and opening up the entertainment market with Zyetric’s innovative technologies.